Bringing everyday banking inside a messenger

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Company

Alfa Bank

Year

(2024)

Categories

Fintech

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Storytelling

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Mascot

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B2C

// Overview

This project explores how banking can become a natural part of users’ everyday communication. After deep research into messenger behavior, we launched the first messenger-based banking experience in Russia on VK.

Basic functionality / before
Basic functionality / before
3D metal nuggets
3D metal nuggets
Concepts
Concepts

// Business Impact

• First-in-Russia messenger banking launch (VK) • 700,000 authorized users • 1.9M users joined the bot • 260,000 users enabled transaction notifications • 100,000 daily active users • 20% of users perform banking operations