All Projects

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All

projects

(2024)

Alfa Bank

Creating emotional trading experiences for precious metals

💸 $465K monthly revenue from emotional redesign

Purchasing precious metals had traditionally been a dry, purely functional process, visually similar to stock trading. This project explored how emotional design and a strong visual concept could disrupt a conservative fintech market.

Fintech

Trading

Mobile App

B2C

(2024)

Alfa Bank

Creating emotional trading experiences for precious metals

💸 $465K monthly revenue from emotional redesign

Fintech

Trading

Mobile App

B2C

(2024)

Alfa Bank

Creating emotional trading experiences for precious metals

💸 $465K monthly revenue from emotional redesign

Fintech

Trading

Mobile App

(2024)

Alfa Bank

Bringing everyday banking inside a messenger

✨ First-in-Russia messenger banking

This project explores how banking can become a natural part of users’ everyday communication. After deep research into messenger behavior, we launched the first messenger-based banking experience in Russia on VK.

Fintech

Storytelling

Mascot

B2C

(2024)

Alfa Bank

Bringing everyday banking inside a messenger

✨ First-in-Russia messenger banking

Fintech

Storytelling

Mascot

B2C

(2024)

Alfa Bank

Bringing everyday banking inside a messenger

✨ First-in-Russia messenger banking

Fintech

Storytelling

Mascot

(2023)

Alfa Bank

Transforming cashback into a scalable loyalty ecosystem

🏆 2× Gold — Frank Banking Award

This project reimagined cashback as an engaging, scalable loyalty ecosystem rather than a static financial benefit. At the core of the solution was a gamified “Super Cashback Wheel” that allowed users to unlock cashback up to 100% for an entire month.

Fintech

Gamification

Mobile App

B2C

(2023)

Alfa Bank

Transforming cashback into a scalable loyalty ecosystem

🏆 2× Gold — Frank Banking Award

Fintech

Gamification

Mobile App

B2C

(2023)

Alfa Bank

Transforming cashback into a scalable loyalty ecosystem

🏆 2× Gold — Frank Banking Award

Fintech

Gamification

Mobile App

(2025)

Insense

Launching a new campaign type: product seeding workflow

Top-performing campaign

soon

UGC Marketing

Product Strategy

B2B

Web

(2025)

Insense

Launching a new campaign type: product seeding workflow

Top-performing campaign

UGC Marketing

Product Strategy

B2B

Web

(2025)

Insense

Launching a new campaign type: product seeding workflow

Top-performing campaign

UGC Marketing

Product Strategy

B2B

(2022)

Alfa People

Building Alfa People, the all-in-one HR superapp for employees

🏆 Awarded Best HR App — HR Tech Forum

Alfa People is an application for Alfa employees. It brings colleagues together in one place and adds everyday services: news, chats, booking parking spaces, and co-working spaces.

HR Tech

Superapp

Mobile App

B2C

(2022)

Alfa People

Building Alfa People, the all-in-one HR superapp for employees

🏆 Awarded Best HR App — HR Tech Forum

HR Tech

Superapp

Mobile App

B2C

(2022)

Alfa People

Building Alfa People, the all-in-one HR superapp for employees

🏆 Awarded Best HR App — HR Tech Forum

HR Tech

Superapp

Mobile App

(2020)

Garage Museum of Contemporary Art

Creating the first mobile sign-language art dictionary for kids

🏆 Award-Winning app

This project explores how inclusive design and gamification can turn art education into an intuitive, independent experience for deaf children.

Accessibility

Educational

Gamification

App

(2020)

Garage Museum of Contemporary Art

Creating the first mobile sign-language art dictionary for kids

🏆 Award-Winning app

Accessibility

Educational

Gamification

App

(2020)

Garage Museum of Contemporary Art

Creating the first mobile sign-language art dictionary for kids

🏆 Award-Winning app

Accessibility

Educational

Gamification

All Projects

All

projects

Creating emotional trading experiences for precious metals

💸 $465K monthly revenue from emotional redesign

Creating emotional trading experiences for precious metals

💸 $465K monthly revenue from emotional redesign

Creating emotional trading experiences for precious metals

💸 $465K monthly revenue from emotional redesign

Bringing everyday banking inside a messenger

✨ First-in-Russia messenger banking

Bringing everyday banking inside a messenger

✨ First-in-Russia messenger banking

Bringing everyday banking inside a messenger

✨ First-in-Russia messenger banking

Transforming cashback into a scalable loyalty ecosystem

🏆 2× Gold — Frank Banking Award

Transforming cashback into a scalable loyalty ecosystem

🏆 2× Gold — Frank Banking Award

Transforming cashback into a scalable loyalty ecosystem

🏆 2× Gold — Frank Banking Award

Launching a new campaign type: product seeding workflow

Top-performing campaign

Launching a new campaign type: product seeding workflow

Top-performing campaign

Launching a new campaign type: product seeding workflow

Top-performing campaign

Building Alfa People, the all-in-one HR superapp for employees

🏆 Awarded Best HR App — HR Tech Forum

Building Alfa People, the all-in-one HR superapp for employees

🏆 Awarded Best HR App — HR Tech Forum

Building Alfa People, the all-in-one HR superapp for employees

🏆 Awarded Best HR App — HR Tech Forum

Creating the first mobile sign-language art dictionary for kids

🏆 Award-Winning app

Creating the first mobile sign-language art dictionary for kids

🏆 Award-Winning app

Creating the first mobile sign-language art dictionary for kids

🏆 Award-Winning app

Old projects

Old projects

Marketplace redesign for creator sourcing

Insense

SaaS, Marketplace

2025

Marketplace redesign for creator sourcing

Insense

SaaS, Marketplace

2025

Marketplace redesign for creator sourcing

Insense

SaaS, Marketplace

2025

Product delivery flow implemented across the platform

Insense

SaaS, UX, Web platform

2025

Product delivery flow implemented across the platform

Insense

SaaS, UX, Web platform

2025

Product delivery flow implemented across the platform

Insense

SaaS, UX, Web platform

2025

New performance dashboard for campaigns

Insense

B2B, SaaS, Analytics

2025

New performance dashboard for campaigns

Insense

B2B, SaaS, Analytics

2025

New performance dashboard for campaigns

Insense

B2B, SaaS, Analytics

2025

Platform-wide information architecture redesign

Insense

SaaS, UX, Web platform