Transforming cashback into a scalable loyalty ecosystem

Back to projects

Company

Alfa Bank

Year

(2023)

Categories

Fintech

//

Gamification

//

Mobile App

//

B2C

// Overview

This project reimagined cashback as an engaging, scalable loyalty ecosystem rather than a static financial benefit. At the core of the solution was a gamified “Super Cashback Wheel” that allowed users to unlock cashback up to 100% for an entire month.

// Business Impact

• 500,000 users launched in the first rollout phase • Rolled out to the entire user base nationwide • Cashback up to 100% for a full month • Monthly selection of 4 categories with 5% cashback • 2× Gold — Frank Banking Award 2025 • #1 “Business Breakthrough” — Alfa Award