Creating emotional trading experiences for precious metals
Company
Alfa Bank
Year
(2024)
Categories
Fintech
//
Trading
//
Mobile App
//
B2C
// Overview
Purchasing precious metals had traditionally been a dry, purely functional process, visually similar to stock trading. This project explored how emotional design and a strong visual concept could disrupt a conservative fintech market.
By reimagining metal trading as an NFT-like experience, we turned buying gold, silver, and platinum into a visually engaging product. As a result, new metal account openings increased 2.5×, while conversion and engagement significantly improved.
// Business Impact
• $4.7M turnover in first 3 months • $465,373 turnover in first month • 12,000 metal accounts opened • 1 ton of precious metals sold • 10× increase in activated accounts • +45% increase in purchase value
